The Instead Softcup is a body-friendly, convenient alternative to tampons and pads. Designed by a woman, Softcup is a flexible menstrual cup worn internally, around the cervix, which collects rather than absorbs menstrual fluid. Women can wear Softcups for up to 12 hours, making it perfect for moms, runners/athletes, college students, women with irregular periods, peri-menopausal women, or any busy woman. It can be worn confidently during any type of activity, including sleeping, swimming, and sports, and even during intercourse for mess-free sex. Unlike tampons, the Softcup doesn't change the body's natural pH balance, contain dioxins, and it's made of a non-irritating, non-absorbent plastic material that isn't linked to toxic shock syndrome (TSS).
| Website | http://www.softcup.com |
| Revenue | $4 million |
| Funding | $25 million |
| Employees | View employees |
| Founded | 1996 |
| Address | 1221 Electric Ave, Venice, California 90291, US |
| Phone | (800) 931-0882 |
| Industry | Personal Health, Health Care, Women's |
| Competitors | LOLA - mylola.com, The Flex Co., Cora, The Honey Pot Company, Playtex Ltd, Ecocup, Tampax Incorporated, Sckoon, WUKA, yOni galleries +8 more (view full list) |
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The Softcup annual revenue was $4 million in 2026.
Softcup is based in Venice, California.