Soft Gold Information

Emerald Soft Gold has a Southern and East African footprint with manufacturing plants in Kigali, Rwanda and Gaborone, Botswana. Our products are distributed via our Rwandan distribution hub to Congo, Burundi, Uganda, Kenya and Tanzania in East Africa. Our Botswana factory distributes our products in South Africa, Zimbabwe, Namibia, Zambia, Malawi, Mozambique, Lesotho and Swaziland in the SADC region. We employee 350 employees in Rwanda, 250 in Botswana and 5 in South Africa. Our main market is focused on the Southern and East African Black Woman. Our product range is wide and caters to those who can afford the most luxurious hair pieces, those looking for quality budget products and to all those in between. Emerald Soft Gold’s Enduring Commitment to Quality and Customer Service We provide customer focused services and the customer is our prime consideration when planning and introducing new products and we consult wherever possible to fully understand their needs. We strive to improve the quality of the products that we provide and aim to meet our customers’ needs and expectations. Step One: Raw material sourcing. Step Two: Formulate for efficiency and quality Step Three: In-house manufacturing Step Four: Testing from start to finish. Our Competitive Advantage: New, innovative, hair products that meet all the essential fundamentals – price, quality and style. Why are our products called Soft Gold? Simple. Our products are the gold standard within the hair industry