Soft Cafe Competitors

The future is bright for Krispy Kreme, and for everyone who takes part in creating it. No matter where we sit across the business, we proudly build on our iconic brand. We're focussed on delivering our very best today while looking two steps ahead to how we can innovate for tomorrow. We dream big, take pride in our work and always look for ways to help one another - because together we turn great into awesome. We approach our work with a little extra passion - because love for each other, our customers and our product is at the heart of everything we do.

We started in 1989, when two friends in Brisbane couldn't find a spot keep the conversation going - so they created one. The Coffee Club has been part of people's everyday moments ever since. From that quick double shot while the baby sleeps, to a milkshake after a bad haircut, or the airport coffee that makes goodbye just a little easier - we're here for all of it. We're the sweet treat with Nan, the hot chocolate after exams, the familar catch up spot with friends you've known forever. Whether you've got time for a long story or just need a minute to breathe, you're always welcome.

The Grounds is built on the philosophy of creating experiences for communities through quality products, innovations and an ever-evolving vision. Located in a former industrial precinct from the 1920s, The Grounds of Alexandria opened in 2012 and houses a landmark coffee roastery, café, restaurant and bar, animal farm and garden. Our Alexandria location has become renowned as one of Sydney’s must-visit locations, having earned the title of the 7th most Instagrammed place in Australia for 2016. The initial vision was born from entrepreneurial duo Ramzey Choker and Jack Hanna who had the vision to turn the then industrial concrete car park into a thriving urban sanctuary, designed as a welcoming space to bring people together. In June 2017 a second location was introduced to Sydney’s CBD, The Grounds of The City. Nearly three years in the making, this coffeehouse-inspired inner-city hub was designed to transport guests back to an era of old-school charm and reignite the heart and soul of the city. The City offers a world-class experience grounded by warmth and old-fashioned charm. It's a haven from the office, a hub for heart-to-hearts and a magnet for the style set.