So Group Competitors

Autotrader is the most visited third-party car shopping site, attracting the largest and most engaged audience of in-market car shoppers. As a trusted automotive marketplace, Autotrader is powered by Cox Automotive exclusive consumer insights and data intelligence. Autotrader's AI-driven shopping experience enables consumers to confidently choose their next car faster, ensuring the leads dealerships receive are ready to close. Autotrader offers comprehensive digital marketing and retailing solutions designed to help dealerships increase brand awareness, capture high-quality traffic, and integrate online and in-store shopping experiences through data-driven strategies and local market expertise.

Your guide to a better future.

With over 50 years of experience, Edmunds is the trusted guide in car shopping. Our website has in-depth video reviews, new and used listings, free appraisals, and calculators that verify a good price. Shoppers count on us at every step of their journey. Regarded as one of America's best workplaces by Newsweek, Fortune, Great Place to Work and Built In, Edmunds is headquartered in Santa Monica, California.