SNOWIDE Information

SNOWIDE was created shortly after acquiring the winters sports brands APO and WHITE-DOCTOR. OUR VISION : to be the reference point in developing the most creative, innovative and profitable product offers and related experiences inspired from the world of sport …. our playground. OUR MISSION : to bring freedom and pleasure to all those in the environment in which we live. The Group A fresh and unique challenger that embraces: sports, art, music and fashion. This reflects our common attitude and behavior with that of a large part of our consumers and what represents and inspires them in its purest form. Our Brands They cover a wide range of consumers from the alternative progressive trendsetters to the discerning consumer seeking a point of difference and expression through performance, elegance and style. Our understanding and engagement brings us the credibility in what we do.. Who are we? As a team we bring a wealth of experience sharing the same passion drive and professionalism from varying backgrounds ranging from the entrepreneurs at the origins of the early days of snowboarding and freestyle skiing, to ex-pro athletes and brand builders. Experience and quality that has matured across the world of sport: adidas, Rossignol, Salomon, Eurosport and within the consumer experience & service industry: Disney, Eurostar, Intrawest and more…..