Smuggler Paris Competitors

Since 2009, Reformation has been on a mission to bring sustainable fashion to everyone. We got our start re-tailoring vintage dresses, and today, we're a global brand with over 70 stores across North America, the UK, and France. We make effortless pieces with premium lower-impact materials and responsible practices, starting at our very own sustainable factory. Designed for women with high standards, for what they wear, how it's made, and the impact it has on the planet. We put sustainability at the heart of everything we do and push the industry forward with big commitments. Like becoming one of the first Climate Positive fashion brands in 2025 and working toward becoming a circular business by 2030. And we look damn good doing it. Being naked is the #1 most sustainable option. We’re #2.

Tell your story, wear it your way.

“I always thought that as women we could succeed independently. I fought for this personal freedom of choice. Creating Chloé is to this day my proudest achievement. I always told women “You must dare!"” -- Gaby Aghion Founded in Paris in 1952 by Gaby Aghion, Maison Chloé was born from an act of freedom. A true pioneer, Gaby envisioned one of the first luxury ready-to-wear houses: an alternative to haute couture, offering more accessible and less rigid fashion to accompany women in their life. The story of Chloé began with friendship — Gaby named her Maison after her friend Chloé Huisman, whose round and feminine handwriting she admired, later crafting one of the first Chloé logos from it. A collective and creative energy was established around this name. Driven by Gaby's perspective, visionary designers including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller, made their debuts at Chloé: showing an openness to emerging talent that the Maison has perpetuated through to today. The Maison is characterized by contemporary, refined, fashion with a sense of ease. Its silhouettes accompany the evolution of women, celebrating their independence and freedom of movement. Today, under the creative direction of Chemena Kamali, the Maison reaffirms its connection to this heritage while remaining forward-thinking. Chemena continues the quest initiated by Gaby to champion a vision of women as radiant, natural, and free. At Chloé, we believe in energy and the power of the collective. Every talent contributes in bringing to life a universe where creativity is shared, where savoir-faire is passed down, where fashion is in dialogue with the current moment and where our clients and community are at the heart of everything. Through the quality of our creations and the attention paid to every experience, we are committed to offering exceptional service and relationships. To join Maison Chloé means joining a story in constant motion.