SMU Temerlin Advertising Institute Information

The Temerlin Advertising Institute (TAI), named after Lenier Temerlin, an icon of the Dallas advertising industry, is one of the only endowed advertising programs in the USA. The endowment affords TAI opportunities to enhance advertising education and research beyond what other programs can offer. Our faculty members, who come from both industry and academic backgrounds, are leaders in their fields. We encourage our students to enhance their academic experience through participation in local and national student competitions. We offer professional workshops and sponsor events to foster relationships between industry professionals and our students. Through our endowment, we’re able to make every facet of the advertising industry accessible to our students.