SMSF Central Competitors

Over 40 years ago, a great idea was born—that an investment firm should operate solely in the interests of all investors to give them the best chance of success. In 1975, John "Jack" Bogle launched a bold experiment: an investment company that was designed to make money for its investors, not from them. He structured Vanguard in the US to be owned by its funds, with no external shareholders all profits would be reinvested in the business and returned to fund investors in the form of lower costs. Through an investment philosophy based on fairness and transparency that great idea grew and grew. And as we’ve grown, we’ve continually reduced our costs and passed the savings back to investors. In 1996 the idea made its way to Australia. And we’ve been changing the way Australians invest ever since by providing low-cost, high-value investments to help you keep more of your returns. - In Australia we partner with institutional clients, financial advisers and individual investors to offer low-cost investment solutions. Our comprehensive range of managed funds, exchange traded funds (ETFs) and tailored investment solutions are built to support long-term investment success for our clients.

Beginning in 1849 as the Australian Mutual Provident Society, today AMP Limited is a retail wealth management and banking business supporting approximately 1.5 million customers across Australia and New Zealand. We offer expertise in financial advice, superannuation and banking to help people achieve their financial goals and create their tomorrow. For information on AMP products and services; Australia: Visit amp.com.au or call 133 888 within Australia New Zealand: Visit amp.co.nz or call 0800 267 111 within New Zealand Community guidelines: Please note, AMP has the right to remove any comment or material published to our page that we consider defamatory, offensive, unlawful, indecent, misleading, false, deceitful, profane, or threatening to users or the company. We will also delete comments that are negative or hateful towards race, sexuality, gender, ethnicity, religion, disability, age, social status, or education. Any public posts that include personal details will be deleted for privacy purposes. Comments that are considered off-topic or spam may also be subject to removal.

Who we are? • We are the only “enterprise” SMSF administration platform business in Australia. • As an enterprise solution, with end-to-end technology and administration capability, we can integrate with client and supplier applications. • We own our general ledger software, our workflow solution and processes, Data Hero® document automation, we have our own client portal, and all linking end-to-end to the technology platform that we own, control, and can scale. • We are one of only three SMSF accounting software solutions in the market. • We are the only accounting software provider to small APRA funds (“SAF”) in the market. • We offer enterprise-level information security with ISO 27001 and SOC 2 accreditation. • We are an approved SuperStream and ATO Digital Service Provider participant. • We are a business with deep technical in-house expertise to support the complex needs of SMSF. Why is this so important? At a base level, enterprise means owning the technology – the source code – that can streamline and simplify complex business processes. Being an enterprise administration business means owning our own software, our own workflow solution and processes, having our own client portal, and all linking end-to-end to the technology platform that we own and control. It means having control to make changes when needed rather than the risk of being reliant on a third-party software supplier. It means our business solution can scale to handle hundreds of thousands of clients when our largest competitor can only manage a few thousand clients. It means having the capability to integrate with client and supplier applications. It means having control of our security environment and cyber posture that defends us from attack and controls our content after it leaves our firewall. It means we can build integrated technology solutions for institutional level partner businesses – something our competitors are unable to offer.