Smith Douglass Associates Information

I’m Merrill Loechner, founder of SDA Podcast Productions. After over three decades of corporate marketing, I decided to bring my experience to small businesses, organizations, and non-profits. And I’ve found that one of the most powerful marketing tools out there is a professionally produced audio/video podcast. Here are 5 ways a podcast can help you reach out and engage with your target audience. • Education - You get the time and space to educate your market; to dive deep into what you feel is important, all while showcasing your knowledge and services. • Branding - Your podcast can set you apart from your competition by allowing your audience to connect with you on a deeper level. • Thought Leadership - You can interview other experts in your field, offering added value and increasing your own visibility to different audiences. • Business Development - You can invite current and potential clients on to your show, giving you a great way to develop lasting relationships. • Marketing Content - Each episode of your podcast can generate an incredible amount of marketing content. You have long form media for podcast apps, YouTube, and your website. You can use it to create multiple shorts for social media. And the transcript can be turned into an article, several blog entries, and dozens of social media posts. Audio/video podcasts are an incredible marketing and branding tool that can give you multiple ways to help tell your story to the world. Reach out and let’s see if a podcast is right for you.