SmarterCookie Competitors

MILK BAR is a sweet shop that’s been turning familiar treats upside down and on their heads, shaking up the dessert scene since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC’s East Village, and has developed a loyal fanbase in the decade since. We operate 12 stores across 5 markets in the US, a direct-to-consumer eCommerce shop that ships delightfully delicious dessert care packages anywhere in the US, and now we're in a grocery store near you! We believe in the transformative power of a really good cookie or an outstanding piece of cake. We pull inspiration from simple ingredients, like the grocery store staples we grew up with, turned on their heads in unconventional ways. We hope you’ll agree.

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.

Lenny & Larry’s was established in 1993 in Venice Beach, CA by two friends who had a passion for fitness, fun, and eating healthy. Lenny & Larry’s pioneered the healthy snacking industry by baking protein into fun snacks. Our product line includes The BOSS! Cookie, with 18g protein and 1 gram sugar, fueled by plant-based and animal protein, The Complete Cookie® with 16g of plant-based protein per cookie, the Complete Crunchy Cookie with 6g protein in one 1.25oz bag, and the Keto Cookie a completely plant-based keto cookie with 3 net carbs Lenny & Larry’s mission is to continue to innovate baked goods with protein to cultivate guilt-free, better snack alternatives, as well as promote a healthy active lifestyle. Products are sold at 30,000+ retail locations nationwide and online at lennylarry.com. Make Protein Fun!®