Smart&co Information

Smart&co was created in 2003 and currently employs over 700 people in 20 countries. Having achieved sales of 337M€ in 2009 Smart&Co has the ambition to become a world-wide leader in leisure intermediation by 2020 through organic growth, geographic expansion and acquisitions. The Smart&co portfolio companies are primarily focused on the gift market. Historically, the group first positioned itself on that market with Smartbox, the world-wide leader of gift boxes. Smartbox sold 3,2 million gift boxes throughout 20 countries in 2009. The group then launched Euphorie, Smartexperience, Ideall and Zenaé on that same gift market. The group's second axis of development is in e-commerce where Smart&co operates three business lines. Weekendesk is the leader for the online booking of short breaks and charming getaways in France, Belgium and the Netherlands. Buyagift, the UK leader for online gift experiences was acquired in August 2009 and has already entered the French market with Coolcadeau. Lafourchette.com is the first restaurant booking website in France and Spain and sits across the internet booking technologies and online media markets. Finally, the group also extended the range of its business lines to the publishing market with the launch of Le Guide Malin in couponing and the acquisition of the famous Gault Millau guide for wines and restaurants in February 2009.