Smart Toy Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

For fifty years, VTech Toys has been the global leader in electronic learning toys. From tummy time to school time, we're making it a fun time! VTech Toys is the world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development - and make learning fun. VTech has not only established itself as a learning authority, but also consistently remains at the forefront of innovation, with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year, with new products developed all the time with critical insights from a dedicated team of in-house learning experts.

We believe in high quality, hands-on learning. Curiosity isn't just a phase; it’s a lifelong superpower. We design high-quality, hands-on learning experiences that capture students early and keep them engaged as their skills grow. By turning play into progress, we build the confidence students need to shape the future.