Demand for skilled craftsmen is exploding, yet much of the industry is still stuck in the analogue era. Productivity has hardly improved for decades, and growth is stagnant: too much time is lost to paperwork instead of billable hours. At the same time, the workforce is aging, and as the boomer generation retires without successors, the gap between supply and demand keeps growing. Built on the foundation of our own million-euro craft business, we share this knowledge with the industry. Smalt makes craftsmen digital from day one and drives their growth with tools, training, and true partnership, while also taking care of setup, admin, and back office. We are enabling every craftsman to build a successful company and grow their business further than they ever thought possible. For investors, Smalt addresses one of the defining challenges of our time: exploding demand paired with stagnant productivity. As an AI-first growth engine and back office, we digitize craft businesses end to end – removing admin, navigating regulation, and building scalable business structures. By raising productivity and unlocking growth, Smalt delivers a tech-powered solution in a multi-billion-euro market. The result is clear: Smalt empowers craftsmanship, from skilled hands to entrepreneurial growth, backed by our own success in the trades. We make craftsmanship digital, efficient, and scalable to outgrow the average and securing its place as a thriving backbone of the economy. We're backed by the world's leading VC funds - General Catalyst, Owl Ventures, noa and Heartfelt_
| Website | http://www.smalt.eu |
| Revenue | $5.4 million |
| Employees | 39 (30 on RocketReach) |
| Founded | 2023 |
| Address | Veteranenstraße, Berlin, Berlin 10119, DE |
| Industry | Software Development |
| Competitors | Calypso Capital, Plumbworld, ferm LIVING, 乐家(中国)有限公司, 珠海科勒厨卫产品有限公司, Villeroy & Boch, GROHE, Duravit AG, Moen Incorporated, American Standard Brands +30 more (view full list) |
Looking for a particular smalt employee's phone or email?
The smalt annual revenue was $5.4 million in 2026.
Marius Westhoff is the Co-Founder and -CEO of smalt.
30 people are employed at smalt.
smalt is based in Berlin, Berlin.