Happiest Baby is a mission-driven company helping parents raise healthy, happy children, and saving lives. We make SNOO, the world’s first smart sleeper and the safest baby bed ever made—proven to add 1-2 hours of sleep per night—and develop landmark products, content, and services. Our European development center is located in Belgrade, Serbia represented by our daughter company HBI-EU Technologies d.o.o
When Kyte Baby’s founder, Ying Liu, had a daughter with chronic eczema, she began to research quality materials as an alternative to clothing options that irritated sensitive baby skin. Her research led her to the soothing and sustainable properties of bamboo. Out of this dedication, Kyte Baby was launched in 2014. Even the name, Kyte Baby, is a playful nod to the whimsical activity of flying a kite, meant to evoke a feeling of innocence, freedom, and a return to nature. Today, the company’s line features bamboo clothing for babies, toddlers, and moms.
Cradlewise is a smart sleep company reimagining how families rest, bond, and thrive, starting from day one.
We combine responsive technology, sleep science, and user-focused & intuitive design to build sleep solutions that help support families in the sleep journey.
Our flagship product is one of the world’s smartest all-in-one convertible cribs. Our AI learns your baby’s unique sleep patterns, senses early wake-up cues, and soothes them back to sleep with a gentle bouncing motion and sound. It also monitors sleep with an in-built baby monitor, provides real-time insights via the Cradlewise app, and adapts as your baby grows from a newborn to a toddler.
At Cradlewise, we’re building the future of sleep. One that supports families with smarter sleep tech, calmer nights, and deeper peace of mind.
Built for Parents, by Parents.