Sky Insight & Decision Science Information

Our experts working in Insight and Decision Science (IDS) are at the forefront of understanding consumers and creating actionable insight about their behaviours, attitudes, needs, how they like to interact and what makes them tick. This consumer intelligence helps deliver a better experience and service to consumers and improves marketing performance. We have developed, and are responsible for, one of the most powerful, large-scale consumer data sets in the World, combining detailed consumer cross-platform viewing behaviours with transactions, interactions, profiles, needs, attitudes and preferences across a wide breadth of UK and ROI households. We deliver a premium service to many parts key parts of Sky and are truly dedicated to helping achieve their objectives. We are forward-thinking and customer-centric, everything we do is thorough and rigorous and is driven by passion. IDS employs a considerable team across five locations in a variety of specialist skills including data development, analytics, research, report development, decision execution, CRM, insight consultancy, software development and econometrics and has a very extensive and deep stakeholder base across 30+ areas of Sky, covering every subject – from acquisition to retention, from on-screen to online, from marketing effectiveness to targeted advertising. Sky IDS is a people-oriented organisation which takes personal development very seriously, so we’ll help you to grow, with excellent training and development opportunities from the very start.