SKWEEK Information

SKWEEK is the European media brand dedicated to basketball and its culture. We tell the story of the game and everything around it: the players, the style, the arenas, the rivalries and the lives behind the jerseys. Video-first and social-first, SKWEEK lives where the fans are, on YouTube, Instagram, TikTok, X, Facebook and skweek.com, with a strong focus on France, Greece and Turkey. OFFICIAL GLOBAL MEDIA PARTNER OF EUROLEAGUE BASKETBALL Since the 2026-2027 season, SKWEEK has been an Official Global Media Partner of EuroLeague Basketball, covering the EuroLeague, the EuroCup and the adidas NextGen EuroLeague: - Official highlights at the heart of our shows and social formats - Our own crews in the arenas on game nights: arrivals, tunnel, warm-ups, post-game - Media days and the Final Four - The SKWEEK Private League on the official fantasy platform - The Rivalry Series, our weekly spotlight on the game of the week SKWEEK ORIGINALS Premium shows built on strong concepts and big names: - The Flight Club, presented by Turkish Airlines: long-form conversations with sports icons - Taste of Europe, presented by Turkish Airlines: our docu-series blending sport and food - The Huddle: our EuroLeague show Recent guests include Tony Parker, Andrés Iniesta, Kevin Punter and Yusuf Dikeç. BRANDED CONTENT We design and produce content with brands that want to speak to basketball fans in their own language, from concept to shooting and multi-platform distribution. SKWEEK is part of Only Group, an integrated marketing, media and performance group. Basketball, and everything around it.