skraach Information

“Transitional” is the largest furniture style category in America. It’s also not a real style. It’s what the industry calls customers who can’t decide - 35-40% of furniture buyers. The problem: Aesthetic preference is unconscious. It can’t readily be accessed through conscious analysis. Traditional style quizzes fail because they ask people to self-report preferences they don’t understand. We built skraach to measure what people feel, not what they think. We are a B2B SaaS for furniture brands. We integrate into e-commerce, profile customers in 90 seconds, delivering matched recommendations that reduce cart abandonment. Seeking partnerships with furniture brands ready to solve paradox of choice through cognitive science. And sell more furnishings.