Behind The Greatest Snow on Earth® is a community shaped by strong resorts, businesses and partnerships. Since 1975, Ski Utah has united them through destination marketing, member support, community programs, workforce development and advocacy. As the voice of Utah’s ski industry, Ski Utah is a 501(c)6 non-profit marketing and membership association representing Utah's ski and snowboard industry. The organization's primary activities revolve around marketing and promoting Utah's 15 ski and snowboard resorts and The Greatest Snow on Earth®. Ski Utah is comprised of five primary pillars: marketing, membership, community programs, education and workforce development, and government relations.
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The Ski Utah annual revenue was $3 million in 2026.
9 people are employed at Ski Utah.
Ski Utah is based in Salt Lake City, Utah.
The NAICS codes for Ski Utah are [721, 81, 72, 7211, 813, 8139].
The SIC codes for Ski Utah are [861, 7011, 701, 86, 70].