Fittingbox, The Digital Eyewear Company
Fittingbox started as an idea born in the mind of two entrepreneurs: Benjamin Hakoun and Ariel Choukroun. In 2006, the company invented the first digital mirror allowing anyone to try on frames online, or on their phone in real time, thanks to Augmented Reality.
Today, the product offer of Fittingbox is a real ecosystem composed of 4 pillars:
- Virtual try-on
Our solutions generated more than 120 million virtual try-ons in 2022, representing a 23% increased compared to 2021. In 2020, Fittingbox released an improved version of its rendering engine featuring the assurance of a true-to-life size and ultra-realistic renderings of frames. Today, go even further with Frame Removal, a world premiere made for glasses wearers.
- Digital frames
Thanks to its patented technology, Fittingbox also produces the largest 3D frames and photo database in the world, accounting for around 135k digital frames, made available for any of your digital needs.
- Optical toolbox
We provide all the right tools to make the optical know-how digital. ECPs can offer a high-quality service to their patients featuring lens simulation and online PD measurements.
- Open Innovation Program
We thrive to empower the eyewear industry with innovative and useful products. That’s why, we came up with the Avant-première concept and the Open Innovation Program: it aims at bringing technological skills and optical knowledge together to create breakthrough products and features.
By working hand in hand with you as partners, we can perfectly match your needs while making the eyewear industry move forward.
In addition, our team keeps on working on new innovative projects.
Moreover, Fittingbox has recently been laureate of BPI France's National I-Nov competition and employs more than 100 people around the world. The company counts more than 4,000 businesses among its clients, ranging from major international players of the optical and luxury brands.
Bold Metrics Inc. (BMI) has created a suite of AI technologies that allows brands to accurately predict customer body measurements and relate them to garment specifications. Using our cutting-edge machine learning algorithms, retailers and brands are ditching conventional sizing solutions and leveraging our technology to reduce returns and increase conversions. Ultimately, our goal is to revolutionize the apparel industry by giving brands the power to use this data to unlock body-relative apparel design.
Historically, apparel sizes have been generated in the absence of customer-driven body data. This has led to a worldwide apparel waste problem caused by a high rate of returns coupled with a bad consumer experience around fit and sizing, often amplified online. Along with garment sizing optimizations, the downstream experience becomes more customer-driven, leading to a significant reduction in returns and happier customers.
We are a venture-backed well-funded company and work with some of the world’s largest brands, retailers, and clothing manufacturers in the U.S., Europe, and Asia. Our office is located in San Francisco, CA.
FITLE helps you boost your e-commerce performance and improve your customer journey. We predict your customers' size for every apparel, reassure them by eliminating the risk of failed purchases.
This means a better conversion rate, less returns and a better customer experience. We can track it, give you e-commerce insights and much more!
We also support your modelists and designers in creating and optimizing their size charts to fit the reality of your customers' morphologies and diversity.
From creation to e-commerce and stores, we support more than great partners such as Balzac Paris, Maison Kitsuné, Paco Rabanne, Undiz, Volcom, Würth Modyf…
An apparel that fits well for every purchase & happy customers !
For more information, visit fitle.com
Or let’s have a chat:
01 85 08 68 98 / partnerships@fitle.com
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