Sirocco FZCO Information

Sirocco was formed as a joint venture between Emirates Group & Heineken International. Sirocco focuses on the sales, marketing and execution of an independent beer and cider portfolio. Spanning the Gulf Region and in collaboration with the No 1 distributors, Sirocco brings world class activations to customers and consumers every day and is committed to become the undisputed beer expert in the Gulf region. Sirocco aims to excite its customers and consumers through its brands and expertise. Sirocco’s portfolio includes the world class brands such as Heineken, Amstel, Tiger, as well as cutting edge niche and trendy propositions like Brewdog, Estrella Damm, and H41. Through the portfolio, Sirocco is proud to leverage global sponsorships like Formula 1 and the UEFA Champions League, as well as local partnerships such as the Emirates Airline Dubai Rugby 7s.