Mark Sisson, New York Times bestselling author, media personality, and ex-endurance athlete (5th place USA Marathon Championship, 4th place Hawaii Ironman finish) founded Primal Kitchen in 2015. He has been educating the world on nutrition and the benefits of high-quality fats and protein since 2016 via his blog, MarksDailyApple.com. Mark is the author of numerous books, including The Primal Blueprint, which was credited with turbocharging the growth of the Primal/paleo movement back in 2009. He launched PrimalBlueprint.com shortly thereafter to sell state-of-the art supplements, books, and online courses that address the challenges of living in the modern world.
In 2015, Mark set out to create the world’s best-tasting, real-food pantry staples. Primal Kitchen delivers on its promise to create uncompromisingly delicious products that are free of dairy, gluten, grains, and soy, and emphasize beneficial fats and high-quality proteins. Primal Kitchen is the maker of the number one selling condiment, Mayo with Avocado, and number one selling salad dressing, Ranch Dressing, in natural grocery. As Mark would say, Eat Like Your Life Depends on It, because it does. Learn more at primalkitchen.com.
popchips is a delicious line of popped potato chips that are never fried, but always made with real ingredients. how do we do it? well, first, let's talk about how we don't do it. we never fry our chips. that just puts a lot of stuff in there that we could all do without. thanks to the magic of popping, we found a way to pop all the flavor in, while keeping all the fried oil out. we take potatoes, add heat and pressure, then pop! you get chips that are deeply satisfying, but not deep fried. plus no grease, and no guilty conscience. all that’s added is a flavorful blend of seasonings to create taste-bud popping flavors that appeal to the whole family. pop open a bag of popchips and try for yourself.
The inspiration for creating the perfect crisp emerged in 2015 when our founder, Matt, was following a strict gluten free diet. He found that although the diet was treating him well, he was really missing his favorite snacks. The diet inspired him to recreate the classic canister chip, making it something he could eat without guilt.
Making healthy crisps with better ingredients was a challenge. But Matt also wanted his daughters to eat them as well. They couldn’t just be natural. They had to be exceptionally tasty as well. And so it began— one man’s journey to develop a clean-label, gluten free canister chip that his whole family (and yours!) could enjoy.