Employee-owned NRS, Inc. is a leading manufacturer of high-performance inflatable boats and SUP boards, and of rugged, innovative gear for anyone seeking adventure on the water. Born in a college professor’s garage in 1972 as Northwest River Supplies, NRS has become a major force in the outdoor industry, inspiring and equipping countless paddlers and anglers in the U.S. and around the world.
We are a stand up paddle brand, we are a lifestyle brand, we are racers, we are surfers, we are anglers, we are industry leaders, and we are technical innovators. The technical innovations are what allow us to stand apart. From designing the world's first fishing specific stand up board to creating a proprietary carbon/innegra weave, BOTE continues to push stand up paddle boarding forward. These innovations allow our customers to paddle faster, further, and with purpose.
iROCKER is the premiere outdoor sports and lifestyle brand specializing in inflatable paddle boards. Launched in 2013, iROCKER’s co-founder and CEO Steve Elder created the company as a passion project with the vision to shake up the paddle board industry and offer customers a strong community experience. Since its conception, Elder has led them into the fastest growing outdoor brand that it is today, which is on track to double in size by year's end and has expanded into three brand categories; iROCKER, Blackfin, and Nautical. With dedicated focus on top-of-the line manufacturing with design and functionality in mind, iROCKER’s investment in quality holds to their mission of creating great products that people trust, love and are proud to put their feet on.