Singlife Competitors

We are a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to improve their health and vitality.

For 117 years, we have been helping customers across generations by protecting, preserving and growing what matters to them. As One Great Eastern Group today, we are enabling the goals of over 15.5 million customers by taking care of their needs across life, health, wealth and general insurance, consistently innovating to help them #ReachforGreat!

Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of Prudential plc, is one of Singapore’s leading life insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$53.3 billion funds under management as at 31 December 2023. In testament to our financial strength, we have an ‘AA-‘ financial strength rating from leading credit rating agency Standard & Poor’s. We have been serving the financial needs of Singapore for 93 years, delivering a suite of product offerings and professional advisory through our network of more than 5,200 financial representatives with our tied agency and financial advisory arm, Prudential Financial Advisers, as well as our bank partners. Our corporate and small and medium sized enterprise clients benefit from our specialised enterprise business solutions. We also offer a dedicated advice and service-led offering, Opus by Prudential, to our High Net Worth customers. We serve more than one million customers and are committed to helping them live well for longer by taking care of their health and wealth needs. Our 1,200 employees make it their goal to create the best customer experiences and to fulfil our corporate purpose to be partners for every life and protectors for every future.