Single Double Information

Were named Single Double because we create singular messages in partnership with our clients. One letter, two writersa single and a double. Single Double grew out of The Good Copya writing school, a publisher and a shop founded on a love for words and language. A love that manifests as grammar classes, writing workshops and Collingwoods longest-running crossword club. At Single Double, we also think a lot about words. A script, a tweet, a caption or an ad. Ideas might not end up using words, but they always begin with them. We apply a publishingrather than an advertisingmodel to our work for brands. Ad blockers exist. Entertaining-things-that-people-like blockers dont. So we make entertaining things that people like. Were equipped: everyone at Single Double has experience in publishing, writing or editing. We create for audiences, not demographics. We think using cultural vocabulary, not marketing jargon. We dont sell you ideas just because we like them. Nor do we expect audiences to just turn up. We convert attention into action, and that means pursuing your objectives from the first brainstorm to the final report. In practice, this means creating concepts with diamond-hard links to the ideas theyre trying to express. It also means choosing the right medium for those ideas, creating specifically for that medium and developing strategies for effective distribution. Theres no point making breakfast when its dinnertime. Especially if youre not calling anyone to the table. Single Double is not part of any conglomerate, cabal or consortium. The only thing were selling is the thing we make: content produced by an independent content agency. This independence gives us the freedom to work with a close network of partners for design, production and media distributionwhoever best helps us make our ideas real. But we also like being in the sandbox with other kids. We happily collaborate to create campaign, production and distribution efficiencies. In short, we play nice.