Sincer Information

Strategic Innovation Portfolio Management Sincer is founded on the ideology to build bridges between academic research and company practice. We draw from rigorous research to develop, share, and implement knowledge that makes firms more effective in making and implementing strategic innovation portfolio decisions. Don’t expect politically correct answers, but critical insights that help you to actually improve. Sincer has three foci of attention: --> In- company research projects to solve specific problems in the context of strategic decision making and innovation; --> Presentations and training programs to create awareness about the importance of portfolio management; --> Develop and implement effective portfolio management processes based on our unique five step methodology. For more information please visit: www.sincer.nl The name Sincer is derived from the (English and French) word “sincere”, meaning being genuine and real “what you see is what you get”. According to an old folk tale, the word sincere resulted from the Latin words “sine” (without ) and “cera” (wax). The story goes during the height of Roman and Greek artistry, marble workers would fill in a chip or crack in the marble with colored wax. Wax was said to serve as cover up, masking imperfections. A high quality piece of work was therefore stamped with “sine cera” (without wax) as proof of authenticity.