SimplyShe Information

SimplyShe, Inc. is a lifestyle product company providing fashion-based merchandise to both specialty and mass market retailers. SimplyShe™ is organized into five business segments: pet apparel and accessories, women’s apparel, children’s apparel, publishing and entertainment. CEO and Creative Director Maria Peevey launched SimplyShe, Inc. in 2000 as a boutique line of women’s apparel, books and stationery which quickly expanded into 8000 high-end retail outlets including Fred Segal and Henri Bendel in the U.S. as well as international distribution in 23 countries worldwide. In 2004, SimplyShe launched its pet fashion business and became America’s market leader in the pet lifestyle category, offering trend-driven products with a high-end look and feel at customer-friendly prices. Today SimplyShe sells its pet products under twelve different brands including: SimplyDog™, SimplyCat™, Lulu Pink™, Wag&Bone™, Wag-A-Tude™, Smoochie Pooch™, Dog 101™ and Pup Crew™. Since its inception, SimplyShe has generated a strong media following — and has been featured in numerous TV shows including “Oprah” and “The Big Idea with Donnie Deutsch” as well as over 50 magazines and newspapers such as People, Entrepreneur, USA Today, InStyle, and Glamour.