Simpli, Inc. Information

Simpli, Inc. is a technology start-up building a sensor-based analytics and engagement platform. We develop what we like to call an operating system for physical locations -- one that will change how people run businesses in the physical world and how consumers interact with real world products and venues. Our primary area of interest at this moment is brick and mortar retail stores. More than 95 percent of transactions worldwide are still made in physical venues. In addition, more than half of consumers visiting stores have smartphones, and that number is growing rapidly. Thanks to popular communication technologies such as Bluetooth and Wi-Fi, we have a new opportunity to understand how people behave and engage with products in stores. New data and communication technology can be used to improve customer experience, bringing in new revenue streams for retail stores or cutting their costs. We call it the smart retail. We are currently piloting our solutions with the largest retailers in the United States, Europe and Asia. We have also launched preorder sales of our Developer Kits, which consist of sample beacon devices, as well as our SDK, which enables mobile developers and retail consulting agencies to add micro-location context to their mobile apps.