The Good Trade is a Los Angeles-based lifestyle media brand founded in Los Angeles in 2014. Our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life. We provide over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. Our website and award-winning daily newsletter of over 350,000 subscribers have been featured in Forbes, Fast Company, TechRadar, New York Magazine, and more as a beloved women’s media brand.
People are waking up to the fact that there is a better way to live; we want to live happier lives, to have less stress, to spend time with those we care about and doing the things that are important to us. My name is Ryan Mitchell and I’ve been working for over a decade on finding the life that is right for me and helping others do the same. I started with tiny houses and now today I aim to provide practical tools for everyday simple living. We cover three main ways someone can live a simpler life: tiny houses, minimalism, and homesteading.