The Good Trade is a Los Angeles-based lifestyle media brand founded in Los Angeles in 2014. Our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life. We provide over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. Our website and award-winning daily newsletter of over 350,000 subscribers have been featured in Forbes, Fast Company, TechRadar, New York Magazine, and more as a beloved women’s media brand.
Welcome to Becoming Minimalist. If you are new, welcome! We are honored to have hundreds of thousands of regular readers, and brand new readers every day. If thats you, welcome. Id love to make your experience here as comfortable as possible. Most importantly, Becoming Minimalist is designed to inspire others to pursue their greatest passions by owning fewer possessions. To find out more about my new book, The Minimalist Home, click here . My story begins in suburban Vermont while I was cleaning the garage, my wife was cleaning the bathrooms, and my 5-year old son was playing alone in the backyard. I struck up a regular conversation with my neighbor who commented, Maybe you dont need to own all this stuff. The juxtaposition was striking. My possessions piled up in the driveway my son in the backyard my day slipping away I immediately recognized something needed to change. My belongings were not adding value to my life. Instead, they were subtracting from it. My family and I began donating, recycling, and removing our unnecessary personal possessions. We embarked on an intentional journey to own less stuff. As a result, we discovered more money, more time, more energy, more freedom, less stress, and more opportunity to pursue our greatest passions: faith, family, friends. And we decided to write about it. Becoming Minimalist quickly became a place to encourage others to embrace minimalism. It does not boldly require anyone to become minimalist overnightnor does it specifically define the word for you. Instead, it encourages each reader to discover their own journey and the far-reaching benefits that come from owning less. We are dedicated to rational minimalism and discovering what that uniquely means for us. And the more who are introduced to this life-changing message, the better! Because were all just trying to make the most of this journey called life. Over the course of the last eight years, Ive become a best-selling author and have written four books: