Simple Creative Studio Information

Simple Creative Studio is a brand strategy, creative direction and communications studio based in Buenos Aires. We help brands define what they need to say, find a relevant idea and bring it to life. Our work spans brand DNA and positioning, communication and media strategy, creative concepts, identity, campaigns, content, brand films, audiovisual direction and production. We bring together the right team and disciplines for each project, with clear strategic and creative direction from start to finish. Our experience includes work for Clarín, La Nación, Stella Artois, Rust-Oleum, Simplot, Blue Star Group, Eidico and the City of Buenos Aires. Simple was founded and is led by Matías Benavides, whose background spans advertising, brand strategy and creative direction across Latin America. We use generative AI when it adds value to exploration, prototyping or production. The tools serve the idea and the project.