SimPath Information

SimPath is transforming how leading organisations design and optimise their supply chains. Traditional network design projects often spend months collecting and validating data before decision makers see a single insight. The resulting models are frequently complex, difficult to maintain, and highly sensitive to changing assumptions. We believe there is a better approach. SimPath uses top-down modelling to rapidly abstract complex supply chains into their fundamental drivers. Rather than attempting to model every operational detail from day one, we use expert knowledge to identify the critical parameters that shape network performance and focus analysis and targeted data integration where it creates the greatest strategic value. The result is faster insight, lower data dependency, and models that are more adaptable to uncertainty. Built on network science, large scale simulation, evolutionary computing and explainable AI, SimPath enables organisations to test change in a virtual environment, simulating thousands of optimised networks in just minutes. Our platform generates and evaluates alternative network structures at scale, helping leaders understand trade-offs and tipping points, identify opportunities, and build supply chains that perform across a range of scenarios. Unlike traditional approaches that optimise for a single scenario, SimPath helps organisations discover robust strategies that remain effective as markets, costs, and operating environments evolve. A Hack and Craft product, SimPath is the trusted network design platform of leading organisations - including CHEP, who operate the world’s most complex logistics network. This technology saves hundreds of millions in reduced costs for H&C clients, while accelerating their strategic transformation journeys. Our mission is to transform the supply chains of the world's most critical organisations, helping them become more efficient, resilient, and sustainable through better decision making.