Simonson Associates provides consulting and research services to IP and advertising counsel, in-house counsel, marketing researchers and ad agencies. We specialize in brand protection consulting and research, and provide strategic guidance, research and expert testimony in the following areas:-preventing and assessing consumer confusion or brand dilution through research-consumer surveys to assess trademark infringement or advertising misperception or brand tarnishment-advertising claims testing (substantiation) and consulting-creating and testing alternative communications to avoid false inferences but conveying key messages-creating, evaluating and modifying brand identity and architecture with an eye towards brand protection-brand name strategies and research for protecting equity-assessing brand damage - changes to equity-consulting on brand identity to enhance the protection of the equity-copyright and design patent infringement studies-analysis and review of survey and other market research for regulatory or litigation forumsDr. Alex Simonson holds a Ph.D. from Columbia Business School in marketing (cognitive psychology and marketing research) research and has nearly two decades' experience in research relating to brand protection and forensics; he has testified over 40 times. In addition to having been a full-time professor of marketing for more than ten years, Alex has lectured on marketing and brand research to executives at Georgetown University School of Business, Helsinki Institute of Technology, Columbia University, and many Fortune 100 companies. His work has been cited by numerous textbooks, articles, trade publications, and books. We do not outsource entire projects as do some of our competitors, nor do we have large overhead; together, personal supervision of a project and low overheard enables our clients to receive high value at relatively lower project costs. We also maintain a secured client-access area for clients.
View Top Employees from Simonson Associates IncWebsite | http://www.simonsonassociates.com |
Revenue | $6 million |
Employees | 1 (1 on RocketReach) |
Address | 560 Sylvan Ave, Ste 3160, Englewood Cliffs, New Jersey 07632, US |
Phone | (201) 503-9620 |
Fax | (201) 503-9621 |
Industry | Management Consulting, Business Services |
SIC | SIC Code 873 Companies, SIC Code 87 Companies |
NAICS | NAICS Code 5419 Companies, NAICS Code 54 Companies, NAICS Code 541910 Companies, NAICS Code 54191 Companies, NAICS Code 541 Companies |
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The Simonson Associates Inc annual revenue was $6 million in 2024.
1 people are employed at Simonson Associates Inc.
Simonson Associates Inc is based in Englewood Cliffs, New Jersey.
The NAICS codes for Simonson Associates Inc are [5419, 54, 541910, 54191, 541].
The SIC codes for Simonson Associates Inc are [873, 87].