Simon Shen's Location
Shanghai, China
Simon Shen's Work
- Research manager @ Research International
- Research Manager @ Sino marketing research
Simon Shen's Education
- Xiamen University
Doctor of Philosophy (Ph.D.) (Branding, Brand equity.)
2009 - 2016 - Xiamen University
Master's Degree (Marketing communication)
2002 - 2005 - China Agricultural University
Bachelor's Degree (Economics)
1997 - 2001
Simon Shen's Skills
- Branding
- Market segmentation
- Conjoint Analysis
- Marketing Communications
- Customer Insight
- Market Research
- Research
- Consumer Behaviour
- Advertising Research
Simon Shen's Summary
Simon Shen, based in Shanghai, China, is currently a Managing Director at iResearch, bringing experience from previous roles at Diagaid, Synovate, Research International and Sino marketing research. Simon Shen holds a 2009 - 2016 Doctor of Philosophy (Ph.D.) in Branding, Brand equity. @ Xiamen University. With a robust skill set that includes Branding, Market segmentation, Conjoint Analysis, Marketing Communications, Customer Insight and more, Simon Shen contributes valuable insights to the industry.
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