Simon Scott, Competitors

Sunseeker is the world’s leading brand for luxury performance motor yachts. Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance. From its manufacturing base in Poole, Dorset on the south coast of England, Sunseeker employs c.2,000 people and produces around 150 boats every year. The Sunseeker range sets new standards and benchmarks for luxury performance motor yachts. From the majestic Yacht and Superyacht ranges through to the timeless Performance and our very latest Ocean range, each Sunseeker is the pursuit of perfection. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.

Sea Ray is the proud manufacturer of superior quality pleasure boats including sport boats and sport cruisers. Our boats range from 19-40 feet. Founded in 1959, Sea Ray was one of the first boat builders to use fiberglass and other high-tech composite materials in the construction of pleasure boats. The company's continuing innovations in unique styling, performance, interior design, technical systems and many other areas; plus many revolutionary breakthroughs in technology and quality manufacturing processes, have placed Sea Ray at the top of the world's pleasure boat builders for more than half a century. Sea Ray's employees are committed to ensuring that Sea Ray customers are ultimately and totally satisfied. This commitment is not merely an ideal, but a corporate policy. As a result, Sea Ray's customer satisfaction ratings are among the highest in the world, and the resale value of Sea Ray boats is unsurpassed. At Sea Ray, we believe that richer moments on the water lead to a richer life. That’s why everything we do is designed to make each moment exceptional - now and in the future. With the reinvigorated Sea Ray, you will see a renewed committed to delivering bold, modern and innovative product designs that achieve the quality standards that built the Sea Ray brand. We are also committed to continuing to invest in technologies that will make the boating experience easier and more convenient.

Perched on the edge of the English Channel lies the city of Plymouth, where we established our home in 1965. Today Princess shipyards cover an area of over 1.1 million square feet, an area rich in British maritime heritage. In fact, South Yard, where our X Class Superyachts are constructed, is a former naval yard dating back to the 17th century. From the outset, our goal has been to meticulously sculpt our yachts around our owners’ enjoyment of them. Such dedication and attention to detail resonates deeply with our Plymouth craftsmen. Over 3,000 people, each possessing a mastery of their skill, fastidiously realise this vision in our shipyards. Through a culture of innovation, our yachts are not only some of the most technically-advanced in the world but also the most beautifully realised.