Simon MacKereth Email & Phone Number
Effectiveness and Experimentation Director (BMW account) @ iProspect
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Simon MacKereth Location
- Reading, GB
Simon MacKereth Work
- Effectiveness and Experimentation Director (BMW account) @ (November 2025 - Present)
- Marketing Senior Data Scientist (Python, Snowflake, Propensity Modelling, Digital Geotargeting) @ (May 2024 - September 2025)
- Consultant Data Scientist (Python, Databricks, AWS Sagemaker) @ Freelance (March 2021 - May 2024)
- Telecoms Senior Data Scientist (Python, GCP, Airflow, Geospatial and Time Series Analysis) @ (December 2018 - March 2021)
- Marketing Senior Data Scientist (Python, SAS, SQL, Propensity Modelling, Survival Analysis) @ (April 2017 - November 2018)
- Lead Data Scientist (Microsoft SQL, A and B Testing, Survival Analysis, Client Facing) @ (March 2016 - April 2017)
- Senior Insights Manager (Team of 12 and £1.3m budget) @ (March 2014 - March 2016)
- Customer Insight Consultant (SAS, SQL, Reporting, Segmentations) @ Freelance (August 2011 - March 2014)
- Head of Customer Insight (SAS, Oracle, Retention, CVM) @ (September 2009 - August 2011)
- Customer Insight Manager (SAS, Customer Insight, Team Management) @ (March 2007 - August 2009)
- Marketing Analyst (SAS, Propensity Modelling, Segmentation) @ (April 2005 - February 2007)
- Sales and Marketing Manager @ (November 2001 - February 2005)
- Commercial Account Manager @ (April 1999 - November 2001)
- Data Processing Geophysicist @ (August 1997 - April 1999)
Simon MacKereth Education
- University of Hertfordshire
Master’s Degree (Marketing)
2004-2005 - University of Leeds
BSc (Geophysical Sciences)
1994-1997
Simon MacKereth Skills
- A/B Testing
- AWS SageMaker
- Acquisition Marketing
- Adobe Marketing Cloud
- Agile Methodologies
- Airflow
- Analytics
- Budgeting
- Business Analysis
- Business Intelligence
- CRM
- Change Management
- Client Relations
- Customer Analysis
- Customer Insight
- Customer Profiling
- Customer Value
- Data Mining
- Data Science
- Database Marketing
- Databricks
- Datameer
- Decision Trees
- Deep Learning
- Digital Geotargeting
- Digital Marketing
- Django
- Docker Products
- Dreamweaver
- Econometric Modeling
- Google Analytics
- Google BigQuery
- Google Cloud Platform (GCP)
- HTML5
- Hadoop
- Hiring
- Hive
- Leadership
- Machine Learning
- Market Response Modelling
- Marketing
- Marketing Campaign Management
- Marketing Strategy
- Meta Ad Manager
- MongoDB
- MySQL
- Netezza
- Next Best Action
- NumPy
- Oracle
- Pega PRPC
- Pen Portraiture
- Predictive Analytics
- Predictive Modeling
- Propensity Modelling
- Python
- R
- Recommender Systems
- Reporting
- Retail Banking
- SAS
- SAS (Programming Language)
- SQL
- Scientific Experimentation
- Scikit-Learn
- Scrum
- Segmentation
- Snowflake
- Snowflake Notebooks
- Sphinx
- Start-ups
- Streamlit
- Survival Analysis
- Team Management
- Tensorflow
- Teradata
- Time Series Analysis
- Time Series Forecasting
- pandas
- Direct Marketing
- Public Speaking
- Start Ups
- Microsoft SQL Server
- Data Analysis
- Process Improvement
- Strategy
- Customer Acquisition
- RESTful WebServices
- Event Based Marketing
- Scikit Learn
Simon MacKereth Summary
- Simon MacKereth, based in Reading, GB, is currently a Effectiveness and Experimentation Director (BMW account) at iProspect. Simon MacKereth brings experience from previous roles at AnyVan, Freelance, Dense Air and WPP. Simon MacKereth holds a 2004 - 2005 Master’s Degree in Marketing @ University of Hertfordshire. With a robust skill set that includes A/B Testing, AWS SageMaker, Acquisition Marketing, Adobe Marketing Cloud, Agile Methodologies and more. Simon MacKereth has 4 emails and 1 mobile phone numbers on RocketReach.
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