Simon MacKereth Email & Phone Number
Effectiveness and Experimentation Director (BMW account) @ iProspect
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Simon MacKereth Location
- Reading, GB
Simon MacKereth Work
- 2025 -now Effectiveness and Experimentation Director (BMW account) @
- 2024 -2025 Marketing Senior Data Scientist (Python, Snowflake, Propensity Modelling, Digital Geotargeting) @
- 2021 -2024 Consultant Data Scientist @ Freelance
- 2019 -2021 Telecoms Senior Data Scientist (Python, GCP, Airflow, Geospatial and Time Series Analysis) @
- 2017 -2018 Marketing Senior Data Scientist (Python, SAS, SQL, Propensity Modelling, Survival Analysis) @
- 2016 -2017 Lead Data Scientist (Microsoft SQL, A and B Testing, Survival Analysis, Client Facing) @
- 2014 -2016 Senior Insights Manager (Team of 12 and £1.3m budget) @
- 2011 -2014 Customer Insight Consultant @ Freelance
- 2009 -2011 Head of Customer Insight @
- 2007 -2009 Customer Insight Manager @
- 2005 -2007 Marketing Analyst @
- 2001 -2005 Sales and Marketing Manager @
- 1999 -2001 Commercial Account Manager @
- 1997 -1999 Data Processing Geophysicist @
Simon MacKereth Education
- University of Hertfordshire
Master’s Degree (Marketing)
2004-2005 - University of Leeds
BSc (Geophysical Sciences)
1994-1997
Simon MacKereth Skills
- Leadership
- Direct Marketing
- Teradata
- Database Marketing
- R
- Propensity Modelling
- Public Speaking
- Pega PRPC
- Next Best Action
- MongoDB
- Predictive Modeling
- Netezza
- Start Ups
- Predictive Analytics
- Microsoft SQL Server
- Data Analysis
- Business Analysis
- Agile Methodologies
- Digital Marketing
- Data Mining
- Process Improvement
- Time Series Analysis
- SAS
- Strategy
- Hadoop
- Oracle
- Market Response Modelling
- Customer Insight
- Marketing
- Pen Portraiture
- Google Bigquery
- Segmentation
- Hive
- Datameer
- Business Intelligence
- Customer Analysis
- Python
- Customer Acquisition
- RESTful WebServices
- Customer Profiling
- Analytics
- Marketing Strategy
- Event Based Marketing
- CRM
- MySQL
- Dreamweaver
- HTML5
- Django
- Pandas
- Google Analytics
- Survival Analysis
- Scikit Learn
- NumPy
- Sphinx
- Machine Learning
- SQL
- Decision Trees
- TensorFlow
- Deep Learning
Simon MacKereth Summary
- Simon MacKereth, based in Reading, GB, is currently a Effectiveness and Experimentation Director (BMW account) at iProspect. Simon MacKereth brings experience from previous roles at AnyVan, Freelance, Dense Air and WPP. Simon MacKereth holds a 2004 - 2005 Master’s Degree in Marketing @ University of Hertfordshire. With a robust skill set that includes Leadership, Direct Marketing, Teradata, Database Marketing, R and more. Simon MacKereth has 4 emails and 1 mobile phone numbers on RocketReach.
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