Simon Bäckelin Email
Marketing and brand strategist and Head of Strategic development @ Åkestam Holst / NoA
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Simon Bäckelin Location
- Sweden
Simon Bäckelin Work
- Marketing and brand strategist and Head of Strategic development @ (August 2022 - Present)
- Global Marketing Strategist @ (November 2023 - November 2024)
- Head Of Strategy (Strategist and Planner) @ (November 2017 - August 2022)
- Brand Strategist and planner @ (September 2014 - November 2017)
- Planner @ (April 2012 - August 2014)
- Interactive Director and Information architect @ (January 2006 - December 2011)
- Ranger, Special Forces, 311 Airborne Squadron, Military Service K3 Karlsborg @ (June 2000 - April 2001)
Simon Bäckelin Education
- Harvard Business School
Business Analytics
2026-2026 - Linköping University
Business modelling in the circular economy
2026-2026 - Mid Sweden University
Productivity Increasing AI Tools (Computer Engineering MA)
2026-2026 - MiniMBA
MiniMBA (Business Administration and Management, General)
2025-2025 - MiniMBA
Mini MBA (Brand Management)
2024-2024 - Miami Ad School
Diploma of Education (Account Planning)
2012-2012 - Hyper Island
Diploma (Go Digital Masterclass)
2010-2010 - Luleå University of Technology
Bachelor (Major in Media Design and Communication)
2002-2005
Simon Bäckelin Skills
- Advertising
- Artificial Intelligence (AI)
- Brand Architecture
- Brand Development
- Brand Equity
- Brand Management
- Brand Positioning Strategies
- Brand Strategy
- Budget Management
- Business Model Development
- Business Model Innovation
- Business Strategy
- Circular Economy
- Competitive Analysis
- Concept Development
- Consumer Insights
- Corporate Branding
- Corporate Identity
- Creative Direction
- Creative Problem Solving
- Creative Strategy
- Customer Insight
- Decision Analysis
- Digital Marketing
- Digital Media
- Digital Strategy
- Final Cut Pro
- Illustrator
- InDesign
- Information Architecture
- Integrated Marketing
- Interaction Design
- Interactive Advertising
- Interactive Marketing
- Interactive Media
- International Logistics
- Leadership
- Market Research
- Marketing
- Marketing Campaign Management
- Marketing Communications
- Marketing Strategy
- Negotiation
- Online Advertising
- Online Marketing
- Performance Marketing
- Photoshop
- Pricing Strategy
- Social Media
- Social Media Marketing
- Strategic Brand Positioning
- Strategic Communications
- Strategic Planning
- Strategic Thinking
- Supply Chain Management
- User Experience
- User Interface Design
Simon Bäckelin Summary
- Simon Bäckelin, based in Sweden, is currently a Marketing and brand strategist and Head of Strategic development at NoA | Åkestam Holst. Simon Bäckelin brings experience from previous roles at Supercell, INGO Stockholm (part of Ogilvy & Grey), Åkestam Holst | The N°A Family and SWE Advertising in association with JWT. Simon Bäckelin holds a 2026 - 2026 Business Analytics @ Harvard Business School. With a robust skill set that includes Advertising, Artificial Intelligence (AI), Brand Architecture, Brand Development, Brand Equity and more. Simon Bäckelin has 1 emails on RocketReach.
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