SIMILE Information

Decoding what actually drives consumer behavior is a challenge. Metaphors help us crack the code of the unconscious mind by revealing consumers' deepest thoughts, feelings and desires. SIMILE leverages the power of metaphor to uncover rich, actionable insights that illuminate the unconscious mind - which drives 95% of our behaviors, beliefs and decisions. Traditional quantitative methods typically fail to capture the depths of unconscious thought, resulting in data that seems useful but doesn’t actually work. So we created SIMILE, an unconscious tool for strategic metaphor measurement that can be used on its own, or integrated with existing studies and surveys. Combining the cutting-edge System 1 analytics with over two decades of psychological research, SIMILE blends the scalability and precision of quant and the revelatory power of Deep Metaphors™ to deliver insights that are strategic and inspiring. SIMILE gets deeper than other quant tools on the market to understand your customers through metaphors. Example use cases include: - Illuminating different segment and audience attitudes - Researching communications, advertising and claims - Bringing innovation, product and packaging benefits to life - Integration into brand trackers and quantitative methods