Founded in 1878 in New York City, Lion Brand Yarn Company is a fifth-generation, family-owned and operated business. We are devoted to inspiring and educating knitters and crocheters around the world with quality yarns. Lion Brand offers a wide range of yarns in fibers from 100% cashmere to wool and wool blends to premium acrylics. Our website offers over 7,500 free patterns, how-tos, and ideas that elevate the yarn crafting experience.
Lion Brand yarns are sold online, in major brick and mortar retailers, and craft chains worldwide, as well as at lionbrand.com.
We have donated millions of dollars to various charities and have partnered with organizations like Warm Up America! and Project Linus, which provide hand knits to those in need.
Lion Brand’s spokesperson is Vanna White, America’s favorite crocheter. Through the sales of Vanna’s signature lines of yarn, we have donated over $1.9 million to St. Jude Children’s Research Hospital.
Lion Brand has an in-house design studio, video production team, and marketing department producing Lion Media, which reaches more knitters and crocheters every month than all top 10 knit and crochet publications. Our social media presence includes a Facebook page, YouTube channel (featuring 800+ videos), Instagram, and Pinterest, along with nearly 2 million subscribers to our weekly newsletter.
We believe there is nothing better than the gift of creating something by hand. The satisfaction and sense of accomplishment one feels from making something and sharing it with others is a rewarding experience. We are honored to be a part of helping people find this happiness for over 60 years. We are dedicated to helping people discover their inner creativity.
Since the 1930's when our founders, Willard and Olive McPhedrain sold their first spinning wheel and manufactured their first yarn range, we have been passionate about bringing you exclusive yarns, needlework and kit designs. Our merchandising team travels the globe to find you the finest products at the best prices available. We are proud to offer over 45 Mary Maxim Exclusive yarns just for you.
Mary Maxim is a company deep in family history. We continue to be family owned and operated as the grandson of our founders', Rusty McPhedrain currently leads our organization. We are excited that the fourth generation has grown to become more influential members of the team, bringing new fresh ideas on the cutting edge of the maker culture. The McPhedrain family is proud of their history and each member grew up working in the business learning the tradition that makes Mary Maxim the go-to destination for do it yourself yarn and crafts.
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