Silver Square Information

Silver Square’s idea-powered philosophy is simple: Our marketing is driven by an idea. Generating ideas, fostering an innovative environment for creating ideas and allowing the time and tools to evolve those ideas are at our core. Our idea-powered marketing story begins in the spring, 2011. Clay and Raquel were toiling away on the next evolution of Silver Square and started discussing some of the firm’s strengths, as well as the parts of work that brought them the most joy. It dawned on them that those collaborative, creative sessions where ideas were explored – the good and the not so good – were really when they were at their best and having the most fun. So much fun, in fact, they felt driven to repeat the session again and again. “There’s really nothing I want to do more than sit around and talk about a client, their story and how that translates into a really compelling idea that evokes a response,” Raquel said. And there it was: Our idea-powered marketing had a name. The act is what we do every day, all of us, and now we coined a phrase to fit what it is we do … really well. Today we continue to host regular idea sessions for both our team and our clients. The sessions are part of what makes us unique, keeps us happy and brings our clients results.