Silk Threads by Ruby Bhandari Competitors

In 1958, well before American companies were sourcing from India, John Bissell left his position as a buyer for Macy’s New York to work as a consultant for the Ford Foundation in order to develop India’s export potential in its emerging textile industry. What Bissell discovered was a village-based industry with a profusion of skills hidden from the world. Determined to showcase Indian handloom textiles while providing equitable employment to traditional artisans, Bissell established Fabindia in 1960 in order to fuse the best aspects of East/West collaboration. Fifteen years later the first Fabindia retail store was opened in Greater Kailash, New Delhi with a range of upholstery fabrics, durries and home linens. By the early eighties, we started producing garments made from hand woven and hand block printed fabrics. Over the years the focus of Fabindia's marketing shifted from exports to the local Indian retail market. What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. Extending this partnership to the farmers in rural areas, Fabindia launched its organic food products range in 2004. Fabindia Sana, the company’s authentic bodycare products range is also being launched at all Fabindia outlets. Fabindia sources its products from over 15000 craft persons and artisans across India. We support the craft traditions of India by providing a market and thereby encourage and sustain rural employment. Today we have retail outlets in all major cities of India - 217 last count - in addition to 11 international stores .

Founded in 1995, House of Anita Dongre Limited is one of India’s most admired fashion houses. Established by visionary designer Anita Dongre, alongside Meena Sehra and Mukesh Sawlani, the company has grown into a pioneering force in Indian fashion, blending heritage with modernity. With a workforce of over 1,400+ professionals, HOAD aims to evolve in redefining trends, championing sustainability, and creating designs that empower people, protect animals, and preserve the planet. About Anita Dongre: Raised in Jaipur and trained at SNDT Women’s University, Anita Dongre is a trailblazer in Indian fashion. Her deep understanding of women’s needs and her passion for craftsmanship have shaped some of the most iconic brands in India’s fashion landscape. Her designs have been worn by global icons, including Catherine, the Duchess of Cambridge, during the Royal Tour of India in 2016, placing Indian craftsmanship on the world map. Our Philosophy: At the heart of our brand lies the belief that fashion empowers. We create pieces that go beyond aesthetics , enhancing confidence, individuality, and a sense of belonging. We are committed to sustainable innovation, reviving traditional Indian crafts and providing dignified employment to rural artisans, especially women, across the country. Our Brands: Anita Dongre – Luxury bridal and occasion wear, known for timeless craftsmanship. AND – India’s first western wear brand for the modern Indian woman. Global Desi – Boho-chic fashion infused with vibrant Indian spirit. Grassroot by Anita Dongre – A sustainable luxury label celebrating artisan-made fashion. With these brands, we at the House of Anita Dongre want to continue to shape the future of fashion with purpose, passion, and a deep respect for tradition.

TCNS is one of the largest women’s fashion & lifestyle company in India, with four segment defining brands - W, Aurelia, Wishful and Elleven. Since it’s founding, TCNS has deployed a business model marked by creative momentum, consumer centricity and constant quest for excellence. Today, it provides a complete wardrobe solution to the contemporary Indian woman for multiple occasions. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel, footwear, cosmetics and accessories across different brands. Sold across India, Mauritius, Sri lanka and Nepal, TCNS has a dominant presence in the market with over 550+ exclusive brand stores, 2000+ large format stores, 1000+ multi-brand outlets, online brand stores and leading marketplaces. W W is a Premium Fusion Wear Brand that merges Indian and western sensibilities with an emphasis on distinctive design and styling. The brand primarily caters to the contemporary Indian woman’s work, casual and light occasion wear requirements. W also has a specially curated collection called FOLKSONG. It is an exclusive collection which offers Authentic, Soulful and Handcrafted products. Aurelia Aurelia is a contemporary ethnic wear brand. It caters to the quintessential Indian woman who seeks a branded experience with consistent good quality products with great fit. Wishful Wishful is a premium occasion wear brand, with elegant ethnic designs catering to women’s evening and occasion wear requirements. Every outfit is crafted using minute detailing and embellishments to give the garment a sophisticated look. Elleven Elleven is a coordinates brand with a brand promise to be the ultimate destination for fashion bottoms. It caters to a woman who seeks fashionable bottom wear that fit well and suit her functional needs.