Sidhu & Simon Information

Sidhu & Simon is an award-winning, full-service sports marketing agency, specialising in Formula 1. Our purpose is to bring fame and fortune to companies of all sizes. We do this by unlocking the power of brands through compelling storytelling and disruptive activation campaigns that stand out. With deep roots spanning over 25 years, our agency has firmly established itself as a formidable player in the business of Formula 1. Renowned for our unwavering commitment to excellence, we have earned a stellar reputation for delivering top-tier services to teams, drivers, and sponsors alike. Our extensive network of connections within the Formula 1 community, ranging from team principals and engineers to media personnel and stakeholders, allows us to navigate this dynamic world with precision. Whether it's securing sponsorships, negotiating strategic partnerships, or providing expert activations, Sidhu & Simon stands as a trusted and influential force in the Formula 1 arena, driving success for our clients on and off the track.