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Shu Cheng Location
Singapore
Shu Cheng Work
2024 -now VP. Regional Head of Creative @
2021 -2023 VP. Regional Creative Lead @
2020 -2021 Creative Director @
2017 -2020 Deputy Creative Director @
2015 -2017 Creative Group Head @
2013 -2015 Creative Group Head @ DDB Group Singapore
2011 -2013 Senior Art Director @ DDB Group Singapore
2010 -2011 Senior Art Director @ XM Asia Pacific
2006 -2009 Interactive Art Director @
Shu Cheng Education
RMIT-SIM
Bachelor's degree (Communication Design)
2005-2006
Ngee Ann Polytechnic
Diploma in Multimedia Computing
2000-2002
Shu Cheng Skills
Presentations
Creative Ideation
360 Campaigns
Concept Development
Creative Strategy
Integrated Marketing
Interaction Design
Creative Direction
Art Direction
User Experience
Advertising
Digital Marketing
Digital Strategy
User Interface Design
Marketing
Shu Cheng Summary
Shu Cheng, based in Singapore, is currently a VP. Regional Head of Creative at Lazada. Shu Cheng brings experience from previous roles at Lazada and Iris. Shu Cheng holds a 2005 - 2006 Bachelor's degree in Communication Design @ RMIT-SIM. With a robust skill set that includes Presentations, Creative Ideation, 360 Campaigns, Concept Development, Creative Strategy and more. Shu Cheng has 3 emails and 1 mobile phone numbers on RocketReach.
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