Shredded Neat Competitors

Together, we're on a mission to become the world's most empowering health movement.

who we are Since we first started back in 1999, we’ve been on a mission to make it easier to live well through the delicious goodness of fruit and veg. Nowadays we’re one of Europe’s favourite drinks companies, and we’ve got big ambitions to get a billion more portions of the stuff into people by 2030. Our dreams might have gotten bigger, and so have our ambitions. We're proud to be a B Corp, proving that delivering strong results and balancing profit with purpose can go hand in hand. That means looking out for our communities, people, and the planet, as well as the bottom line our story It all began with three uni friends, a couple of bins and a small West London music festival. Our founders Rich, Adam and Jon crushed £500 worth of fruit into bottles, and set up a stall with a sign above it that said ‘should we give up our jobs to make these smoothies?’ They asked people to throw their empties in a bin marked ‘yes’ or a bin marked ‘no’. ‘Yes’ won, and innocent was born. Since then we’ve added juices, kids drinks and sparkling blends to our line-up, and we’re always looking for new, tasty ways to help people live well. There's almost a thousand of us all over Europe, doing our bit to keep things heading in the right direction.

Our mission is to provide you with the tools and resources to build your body for whatever health and wellness goal you set your sight. From programs and articles to supplements and gear, every part of your routine starts here. Build your body. Build your mind. Build your life. Let’s get to work.