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SHOT Show University is the premier event for firearms retailers. Seats are limited and this event will sell out, so retailers are urged to sign up now. NSSF Premium Retailers are offered a complimentary ticket to SSU. Additional tickets for both Premium Retail members and all other NSSF members who wish to attend is $250; non-members may attend for $500.

SHOT Show Questions

The SHOT Show annual revenue was $5.2 million in 2026.

SHOT Show is based in Boca Raton, Florida.

The NAICS codes for SHOT Show are [561, 56].

The SIC codes for SHOT Show are [73, 738].

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