ShopWell (acquired by Innit) Information

ShopWell is a free mobile app that helps people learn about their food. We let the food do the talking, allowing consumers to understand what is in the food they are buying at the grocery store, and help offer personalized food recommendations based on each consumer's lifestyle. The handy and easy app helps over 2.5 Million healthy families shop smarter at the grocery store. App users can manage food allergies, food related conditions like diabetes, high blood pressure and gluten intolerance. Consumers download the free app, enter any food allergies, avoidances and requirements each family member and ShopWell creates a personalized app experience to meet the family’s grocery needs. Shoppers scan barcodes on food items at the grocer to find out if the items are a good match for their family’s lifestyle. The app imports purchased items from local and e-commerce retailers and evaluates the data for positive and negative food choice purchases. A robust recommendation engine offers alternatives that help meet the family’s food goals. ShopWell is consistently ranked as one of the top Health & Fitness apps, ShopWell was created by Registered Dietitians, and is a community partner of the USDA. ShopWell is available online at www.shopwell.com and for free on the iPhone from the App Store or Android from the Google Play store. Get free App: http://bit.ly/1hRySxE