SHOPTHAT Information

We are a New York-based company created by beauty and technology experts, backed by a world-class team of investors and advisors. We are on a mission to make shopping more Likable, for everyone. For consumers, SHOPTHAT IS the easiest way to buy the beauty products you Like on Instagram and YouTube, from the beauty influencers you follow. From Liking a post to checkout, all in one cart, all in 30 seconds. For influencers, SHOPTHAT lets you keep making the authentic content you and your followers love while getting paid, and gives you the support and tools to grow your business. For retailers, SHOPTHAT provides the most frictionless journey from social content to purchase. Our commerce platform allows beauty influencers to add your products to their shoppable posts on Instagram and YouTube, allowing you to leverage authentic conversations that are already happening on social.