Shopperpedia Information

Shopperpedia is the market leader in shopper knowledge & insights based on robust, continuous, in-store shopper research. Through accurate in-store research methods, world-class analytical technology and market leading thinking, Shopperpedia delivers unrivalled, pivotal insight into the world of the shopper. Whether big picture, overall store or a specific category scale, our ready-to-go insight makes a real difference to the way local and multinational clients see their world. Shopperpedia knows more about what people do in-store, where they go, what they see, what they touch and (most important of all…) why than anyone else. This expertise has become the market currency for shopper leaders, category managers, retailers and brand teams alike. Insight on its own is valuable and is required in order to drive your category forward. However without context to understand whether insight findings are good, bad or indifferent, standalone insight is only half the story. Shopperpedia delivers full benchmarking capability in order to give you the whole picture. What’s more, we do this on a continuous basis so that your insight is not limited to what happens at one point in time only, but how your strategies and tactics are actually making a difference to shoppers in-store every, single day. Shopperpedia is the most innovative research agency to hit the market in years and now has a global footprint.