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Suta is the most humble product we meet and live with every day. It means thread. Su- Sujata and Ta- Taniya were elated when they discovered the magic of the syllables in their names. It feels that it’s meant to be. Silly childhood game of selling bags made out of handkerchief suddenly started looking like a signal. Su and Ta always had a special liking for the countless and varied forms of art and culture across India. Even after spending many years in the corporate world, their passion never abated. Thus in 2016, fighting many odds, Suta was born. The brand SUTA is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Suta’s crafted inspirations pay attention to details and the designs add elegance, boldness and grace. SUTA or thread, the basis of the brand's inspiration is a reminder of the craft traditions of India. Like a pure creation that begins with a needle and thread, SUTA offers novelty each time it is experienced. Suta is the maker of simple and humble designs using our very own and known fabrics to make our souls sing with joy. Artisans from all around the country create raw and uninhibited designs using their ancestral weaving processes. Suta talks to tradition and weaves its own creation. We salute their craftsmanship and are thankful to them for keeping this art alive. Suta products are just a token of representation of the innumerous souls who have touched the fabric. We aspire to keep the undying spirit of artistry alive. Suta celebrates raw threads, traditional boldness and uninterrupted simplicity!

Panache Partners is celebrated for its diverse collection of finely curated and produced coffee-table books on luxury lifestyle subjects including architecture, interior design, sustainability, golf, wine, art, event planning, and travel. Led by founding principals Brian Carabet and John Shand and supported by an award-winning creative team of writers, editors, photographers, designers, and project coordinators, the Dallas-based publisher has released more than one hundred books since its 2002 establishment. With a strong presence in prominent regions across the United States and Canada, Panache Partners creates original series, specialty, and custom publications for discerning readers. While focused on developing timeless titles that appeal to a broad readership, Panache Partners has also garnered a reputation for effectively bridging the gap between finely printed hardbound books and exceptionally curated digital editions through its innovative e-book concepts, interactive features, and Panache Books app, which is available in the iTunes store. To explore Panache Partners’ complete portfolio of luxury lifestyle coffee-table books, visit Panache.com. Please direct media inquiries to Rosalie Wilson: rwilson@panache.com.

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