2018 -
2019 Vice President Marketing and Brand General manager @
2016 -
2018 Vice President Marketing Greater China @
2012 -
2015 Senior Marketing Director @
2008 -
2011 Marketing Director @
2001 -
2006 Brand Manager @
Shine Wei Education
HEC Paris 2013
-
2015
Fudan University 1996
-
2000
Shine Wei Skills
Branding
Strategy
Brand Management
Luxury Goods
Marketing Strategy
Digital Marketing
Marketing
Fashion
International Marketing
Marketing Management
Brand Development
Marketing Communications
Market Research
Market Planning
Customer Insight
Trade Marketing
Marketing Research
FMCG
Market Analysis
Product Marketing
Retail
Competitive Analysis
Online Marketing
Consumer Products
Integrated Marketing
P&L Management
E-commerce
Brand Architecture
Fast-Moving Consumer Goods (FMCG)
E Commerce
Fast Moving Consumer Goods Fmcg
Fast Moving Consumer Goods
Shine Wei Summary
Shine Wei, based in Shanghai, China, is currently a Head of Innovative, PRC at K11 Concepts Limited. Shine Wei brings experience from previous roles at Beautiful Tree Asia, Luxottica, Crocs, Greater China and Swatch Group. Shine Wei holds a 2013 - 2015 HEC Paris. With a robust skill set that includes Branding, Strategy, Brand Management, Luxury Goods, Marketing Strategy and more. Shine Wei has 2 emails on RocketReach.
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