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Shine Wei Location
Shanghai, China
Shine Wei Work
Head of Innovative, PRC @ (March 2023 - Present)
Vice President Marketing and Brand General manager @ (April 2018 - December 2019)
Vice President Marketing Greater China @ (May 2016 - April 2018)
Senior Marketing Director @ (May 2012 - February 2015)
Marketing Director @ (February 2008 - December 2011)
Brand Manager @ (September 2001 - May 2006)
Shine Wei Education
HEC Paris
Executive MBA (Luxury Management)
2013-2015
Fudan University
Bachelor (Business Management)
1996-2000
Shine Wei Skills
Branding
Strategy
Brand Management
Luxury Goods
Marketing Strategy
Digital Marketing
Marketing
Fashion
International Marketing
Marketing Management
Brand Development
Marketing Communications
Market Research
Market Planning
Customer Insight
Trade Marketing
Marketing Research
FMCG
Market Analysis
Product Marketing
Retail
Competitive Analysis
Online Marketing
Consumer Products
Integrated Marketing
P&L Management
E-commerce
Brand Architecture
Fast-Moving Consumer Goods (FMCG)
E Commerce
Fast Moving Consumer Goods Fmcg
Fast Moving Consumer Goods
Shine Wei Summary
Shine Wei, based in Shanghai, China, is currently a Head of Innovative, PRC at K11 Concepts Limited. Shine Wei brings experience from previous roles at Beautiful Tree Asia, Luxottica, Crocs, Greater China and Swatch Group. Shine Wei holds a 2013 - 2015 Executive MBA in Luxury Management @ HEC Paris. With a robust skill set that includes Branding, Strategy, Brand Management, Luxury Goods, Marketing Strategy and more. Shine Wei has 2 emails and 1 mobile phone numbers on RocketReach.
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