2022 -now Chief Marketing Officer, American Family Insurance and Main Street America @
2021 -now Member @
2019 -2022 Vice President, Head of Marketing @
2015 -2018 Vice President - Brand Loyalty, CRM, and Marketing Analytics @
2013 -2015 Head of Consumer Marketing, US Hepatology @
2002 -2013 Marketing Director and Brand Management @
Sherina Smith Education
University of Southern California - Marshall School of Business
Masters of Business Administration (Marketing)
The Ohio State University
Bachelor of Science (Marketing; Minor English)
Sherina Smith Skills
Drive for Results
Building Effective Teams
Decision Quality
Customer Insight
Consumer Products
Shopper Marketing
Brand Management
Cross-functional Team Leadership
FMCG
Marketing Research
Brand Architecture
Product Innovation
Competitive Analysis
Marketing Strategy
Segmentation
Integrated Marketing
Product Development
Marketing Management
P&L Management
Marketing Communications
Strategic Partnerships
Strategy
Advertising
Brand Equity
Cross Functional Team Leadership
Sales
Social Media
Management
Project Management
Marketing
Sherina Smith Summary
Sherina Smith, based in Chicago, IL, US, is currently a Enterprise Chief Marketing Officer at American Family Insurance. Sherina Smith brings experience from previous roles at American Family Insurance, Chief and JCPenney. Sherina Smith holds a Masters of Business Administration in Marketing @ University of Southern California - Marshall School of Business. With a robust skill set that includes Drive for Results, Building Effective Teams, Decision Quality, Customer Insight, Consumer Products and more. Sherina Smith has 2 emails and 1 mobile phone numbers on RocketReach.
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