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The SheerChain system is designed to revolutionize the way businesses create and manage their brand in the real economy. Its goal is to make it easier for regular customers to access the goods and services of companies in the system while reducing the tax burden of using crypto mechanisms. To create a brand in the SheerChain system, a business must fill out general information, answer questions, and submit necessary documents for verification. This includes a business plan, registration documents, a white paper, a presentation document of the team, and the final beneficiaries. Upon completion, a personal brand token will be created, which can be listed on crypto exchanges or within the SheerChain system. There will also be a news feed and subscription list available for customers interested in receiving project tokens. The bonus program and cashback system in the SheerChain system offers three integration options: minimum use of bonuses from one person to another, integration via API, and full management of the bonus program. The second and third options will create a full-fledged market for bonuses, similar to a stock exchange, which can attract new customers and provide data for pitching products and services. The SheerChain system also has a secondary market for goods and services using a brand token. This market operates like a shopping mall and allows customers to purchase goods and services using their brand token, offering businesses the chance to reach a wider audience and expand their customer base. In conclusion, the SheerChain system provides businesses with a new and innovative way to create and manage their brand in the real economy. The reduction in tax burden, bonus program and cashback system, and secondary market for goods and services offer businesses new opportunities to expand their customer base and increase profits.

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